Proofpoint, Inc. to Acquire Armorize Technologies, Inc.

To our Customers, Partners, and Friends,

Today we light the firecrackers at Armorize!

We're extremely excited to let you know that Armorize Technologies Inc. will become a part of Proofpoint Inc.! The acquisition has been approved by the Proofpoint Board of Directors and by the requisite Armorize shareholders and is expected to close in the third quarter of 2013. We owe this incredible success to our current team and to our many friends who've supported us along the way. Thank you everyone!

For me personally, the past few years have been the happiest time of my life. At Armorize I get to work with a great team, and I really appreciate the chemistry, the friendship, and the sense of mission; we're like a family and I constantly felt we were making progress, innovating, overcoming challenges, learning, improving, helping each other, helping our users, and making impossible happen. It's an incredible feeling, indescribably great, utterly satisfying, and highly addictive. It was worth every minute of the hard work! Money can't buy this and I am grateful for the amazing experience and memories. I feel very lucky.

Proofpoint is a worldwide leader in email security and it's incredible to see their progress as highlighted by Gartner's report: Magic Quadrant for Secure Email Gateways 2013.

An important reason for Proofpoint to stand out as a clear leader in Gartner's 2013 report, is its new Targeted Attack Protection (TAP) offering, which leverages Armorize's advanced malware scanning platform. Email is the primary attack vector in Advanced Persistent Threats (APT), and is often used as means to deliver malicious URLs and documents to victims.

An interesting question is: even if a victim was lured into opening a malicious URL or document, why would he or she get infected? How did the attack bypass the antivirus solutions, the UTMs, and the email security gateways? To dig into this, let's reflect back on how the antivirus industry all started: most antivirus started out aiming at detecting viruses on the PC. The keyword here isn't "virus;" it's "PC." The PC has always had very limited computation power and therefore, all along the way, antivirus' goal has been to "detect as much as possible" under constrained resources. After all, who'd like to use antivirus products that consume half of our PC's resources, and reduce our notebook's battery life by half?

This concept rooted even deeper into the antivirus industry as the Internet boomed and antivirus vendors started to integrate with all sorts of network devices – firewalls, gateways, email servers, IDS, etc. These were great new markets for the antivirus vendors, but because speed is critical and computation power is limited to what's available on an appliance, antivirus went further down the road of signature-based pattern matching.

In today's world where mature cloud technologies are readily available, an important question we ask ourselves is:

Can we scale up our detection rate proportionate to our available computation power? For antivirus, the answer is NO. Since antivirus detection rate quickly plateaus as we add resources, it is hard for antivirus to benefit from today's cloud advancements. Don't get me wrong, antivirus can still leverage the cloud to scale up their detection "volume" and "speed," but when it comes to increasing the detection rate, not really.

Aimed at detecting next generation threats, Armorize set its goal to build a detection platform whose detection rate scales up in proportion to the computation power. This allows us to leverage recent cloud advancements and increase our detection rate as cloud technologies improve.

If we look at sandboxing, which we use heavily, well, sandboxing isn't really "new." Sandboxing was a hot security technology in the early 2000, but it didn't pick up as well as expected. The reason? The concept was innovative at the time, but the mindset was not so. Vendors were trying to offer sandboxing as better antivirus products – meaning, designing sandboxing products to run on PCs and notebooks.

It wasn't a great fit at the time, again, due to the PC's limited resources. Using dedicated hardware for sandboxing is a better approach, but it still doesn't leverage modern cloud advancements.

Today at Armorize, we've successfully built a platform that combines sandbox-based attack detection with cloud-based technologies. The boost in detection rate was phenomenal. Scaling up the detection rate has become practical. This is what Proofpoint is using for their TAP (Targeted Attack Protection), and this has contributed greatly to their improved status in Gartner 2013's Magic Quadrant as a clear leader in email security.

Our new platform is focused on detecting "next generation attacks," and it doesn't just include APT. For example, an important APT requirement is to focus the attack scope. To reduce exposure and prolong attack lifespan, APT attacks limit the delivery scope and focus only on desired targets. This coincides with the requirements of the online advertising industry--targeted, selected delivery scope, differentiating bots (ex: crawlers) against humans, and so on.

For online advertisers, each click or impression costs money and therefore, it is critical for the ecosystem to be extremely accurate at differentiating between bots and humans. Serving ads to bots results in wasted advertising dollars due to the fact that there is no hope of converting a bot to a customer. For APT attackers, serving exploits to these bots runs the risk of exposing attack campaign, and so they must also be very good at differentiating visitors and at targeting content.

Because these requirements coincide, attackers have been leveraging the online advertising ecosystem to spread malware, resulting in a new type of hard-to-detect threat. We call this "malvertising," which in our view makes up another type of next generation threat.

For Armorize, the acquisition presents a Launchpad from which we plan to soar to new heights. In recnet years we've been quiet on our blog, because we've been very busy building our new platform. We've even created our own static+dynamic analysis engine that goes together with our own threat description language we call Vicara. As per the Chinese idiom, "Like adding wings to a tiger," Proofpoint's comprehensive email security platform, combined with Armorize's new cloud-based next generation defense platform, is going to change the way people consider email security. At the same time, armed with Proofpoint's resources, we'll be quickly improving all products under HackAlert Suite, including HackAlert Website Monitoring, HackAlert SafeImpression, HackAlert Vulnerability Assessment, and HackAlert CodeSecure.

Powered with Proofpoint's extensive experience in cloud computing, HackAlert Suite is going to incorporate innovations at a much faster rate. Coupled with Proofpoint's sales and customer support resources, HackAlert Suite will be able to help a much wider spectrum of businesses in their fight against next generation threats.

Starting out eight years ago, Armorize has grown solidly, step by step. We are so very excited about the future, and to have the opportunity to make a much greater impact in helping businesses protect their investments, customers, employees and Intellectual Property, allowing them to focus on their own core competencies and generate further value for all of their stakeholders.

We'd like to express our sincere gratitude to all the friends we've made along the way. It is because of your help that we have made it this far and we will always be grateful and cherish the memories. Moving forward, please give us and Proofpoint your continued support as we strive to deliver the world's most advanced defense platform against next generation threats. Thank you!

Wayne Huang
Aug 8, 2013

70 comments:

Adam Wei said...

Very proud to be recognized for our anti-APT efforts -- plan to dedicate to this forever!

Martin Chen said...

We've been well-known for our work in security research and innovation.
After becoming a part of Proofpoint, with their customer reach, I'm sure
we'll be making even greater impact to the security landscape. Let the
dance begin!

dore.chen said...

This is a really big step for Armorize and it's going to be a new chapter, with new energy, new resources, and a new combination. This is AWESOME!!

Jeff Lee said...

I've learned so much at Armorize, and it's been really enjoyable working with friends here. Our future integrating with Proofpoint will allow the technologies we're developing here at Armorize to have a much wider impact and to help much more businesses. Here we go!

Mars Fu said...

As a proud member of the Armorzie team, this is phenomenal -- that we're getting acquired by Proofpoint! Thumbs up to Armorize! What makes me really happy is seeing that we have a great management team, a culture that honors integrity, and products that are recognized for their solidness and their innovation. It's going to be even more demanding now that we're integrating into Proofpoint's platform, but hey we've got a great team and we'll overcome whatever challenges there is! THUMBS UP!!

Alvin Chu said...

Armorize is one of the few vendors currently having effective ways to detect API. I think Proofpoint's made the right decision!

Hsuan Wang said...

Our products enable online security, our technology is deeply innovative, and our team culture is with the utmost sincerity and integrity. I appreciate Proofpoint's recognition of this, and I believe joinly we'll make our offerings stronger, better, and ever more comprehensive!

Cyndi Wei said...

As a part of armorize, I feel extremely proud today. We've continued to innovate both in our technology and also in our services to customers. And the wonderfy chemistry and cohesivity among us as a team is just very special. I think it was a great decision to put these two leading teams together. I'm sure we'll start to shine like never before!

Ailsa Huang said...

Strong team, great fit, this is excellent!!

Wilson Chiou said...

It's certainly exciting to be working together with Proofpoint in the flight against advanced threats!

Jimmy Huang said...

Proofpoint's been very innovative in their anti-APT offering, and we've also spent so many years doing this. I think integrating into Proofpoint is definitely going to allow us speed up everything we want to accomplish, which ultimately will allow us to enable even better security for our customers !!

Angus Wei said...

Wow, this is yet another explosive leap for Armorize!! We've impressed Proofpoint with our deeply-rooted culture for innovation, coupled with our integrity and skills. But this is just the start. We're ready to let the world see how much we can do with this culture!

Kiyona Chang said...

This acquisition is going to be amazing. Hello worldwide customers in need of better security, here we come!

Hyman Pan said...

Armorize culture focuses on integrity and innovation. The team is very close and united and together we strive to offer the world's most competitive security offerings. I think Proofpoint certainly made a good decision and it will bring Armorize to a next level. We're going to continue what we do and continue to offer our users better security and better services.

Lance Chang said...

It's surprising that we've just really started and we're going to be picked up by Proofpoint! This acquisition is so exciting because it allows so many more users to benefit from our technology. At the same time it'll give Armorize a much larger malicious sample base! Really like everyone here, great job everyone, we've hit a homerun!

Ping Chou said...

I'm so happy that Armorize has been recognized for our technology and for our high-quality services. We'll keep it up. Go Armorize!

Susan Chiu said...

The Armorize team is just awesome,
and we're ready to take on any challenge.
We keep on drilling deep into new technologies,
and we love our innovative culture.
Armorize + Proofpoint will bring the best security to businesses!

Aranya said...

It's been a long endeavor. In the past two years we've grown so much it's incrediable. How well the team works together is proof of our spirit. This acquisition is a big encouragement and an exciting surprise. We'll work with more pasison and heart, and will be introducing to the market even better technology and service!

Janice Tsai said...

This will be a fantastic acquisition, and all our hard work was worth it! It's been a wonderful experience working at Armorize, and I'm very glad I was a part of this accomplishment! This is prime time for Armorize to show what we've got, and I'm sure we'll do really well!

Sophia Huang said...

I'm sooo proud to be a part of Armorize. I think Proofpoint has certainly recognized our innovation and our deep research into next generation threats. It's so EXCITING!!

Ain Chang said...

This is an exceptional combination! Go go go!

Renee Cheng said...

I think the Armorize team has an uncompared culture of indurance, innovation, and coherence. We face lots of challenges every day but I just see everyone solving problems, helping each other, working as hard as they can, and pressing forward. I feel we're going to be making lots of amazing things happen after this acquisition, and we're going to win more hearts at our users. I'm very proud to be a part of this team!

Eddie Chou said...

This will really comprehend Proofpoint's offerings! It's a wise move by Proofpoint; they get the talents, the technology, and they'll really impress their customers with what we have. I'm really proud of our achievements here and I'm happy it's being recognized by Proofpoint. I'm sure together we will impress the market with products that we'll be building together! Let's get rolling!!!!

Linda Huang said...

At Armorize we've had unforgettable moments, moments where in order to overcome challenges everyone's given their 100% and no one held back and no one showed tiredness.... I admire how people are very self-motivated and aggressive here, and I think everyone is learning a great deal and can see the whole team improve continuously. I think the team is strong because everyone's trying very hard. And now, it's totally exciting that we're going to be workingly closely with the world's #1 email security provider Proofpoint. When we complete with them in integrating our cutting edge APT detection into their platform, it's going to change the security landscape. Go go go Armorize!!

Max Hsu said...

Armorize's integrating into Proofpoint, in the Chinese way of saying it, is "Like tiger acquiring wings." It's going to give Proofpoint great wings. At the same time, it is the result of our hard work, and the recognition we've received from worldwide customers and partners. The passion for security will just grow stronger and stronger at Armorize, and we'll continue our deep research and innovation. Armorize, I'm proud of you!

Alex Ruan said...

We've grown so much in the past two years! Now, we'll be playing in the major league playoffs. The passion for better security is burning inside!

Joanna Chang said...

To be able to be part of such a strong team, to work with everyone so
closely, and to learn every day...Armorize is one of the best things
that happened to me in my life. Now, we will soon be a part of
Proofpoint and we'll be helping businesses worldwide to fight against
advanced threats. This is a perfect combination and I really look
forward to working with them as a team!

Robin Huang said...

A pleasant surprise, this is a big step in our global expansion!

Tina Shiu said...

At Armorize today, I can feel an extremely strong culture of not being
afraid of anything, of keep on charging forward, of relentlessly
innovating and overcoming challenges. I'm sure this marriage will allow
both Armorize and Proofpoint to shine like never before!

Aryan Chen said...

"Deep research" brought us growth; "Pioneering technology" brought us recognition; "Solid innovation" gave our customers better security. I believe these are our spirits and we'll carry them on!

Tom Kao said...

This is wonderful news. It's without a doubt that Armorize will grow deeper, broader, and farther.

Michelle said...

This news is sudden but a pleasant one. With great vision, technique and resources, Armorize and ProofPoint will certainly bring APT defence to the next level.

Luanne Lu said...

Wooo!! This is a super strong cast, Proofpoint + Armorize!! As a part of
the team I'm so happy with this cast. We're going to make our customers
so happy and we're going to help them overcome their most difficult
security challenges!

Pm Chen said...

As a member of Armorize, I feel excited and proud to be a part of a world class security team. By integrating into Proofpoint, we will be able to provide more robust technology and more comprehensive services worldwide.

Eric Liu said...

I remember I felt so happy when I first joined Armorize. I must have been laughing in my sleep! Armorize has given me the opportunity to learn and to grow. Although sometimes the learning and growing process isn't easy, in the end they've all turned into valuable experiences for me. I'm happy for myself to be a part of a sincere, highly technical, and deeply innovative team. Everyone's like a familly here. Integrating our leading edge technologies into Proofpoint's platform certainly will result in the best security offering for our customers!

Fred Tai said...

I've always felt really proud of what we're doing at Armorize, especially our work on APT. Now our big missing part -- the filtering and management platform, user interface and reporting, will be provided by Proofpoint. This is super exciting!!

Joe Chang said...

Customer trust, has been Armorize is the best reward, and Proofpoint after the merger, we will let the world more customers trust us

Jasmine Chen said...

It's been a long time working for Armorize! What I love here is not only the leading technology, but also how we work together -- we're like a big family. There's been a great chemistry amongst us, and it's a great feeling to be fighting together towards a clear, same goal. I'll carry this on after the acquisition, and I'm sure we're going to be coming out with amazing new offerings!

Monica Lee said...

Email security leader Proofpoint with their cloud experiences and business model, plus malware experts Armorize with our innovations and strong team, this is a fantastic combination! We'll be bringing the best security technologies to our customers!

Alin Chu said...

I'm very honored to be a part of the Armorize team. Here no one is afraid of challenges and everyone's full of passion, and the innovation and love for technology is incredible. This acquisition will help us in creating even more amazing products, I'm incredibly excited!

Judy Wang said...

What a surprise, we've been bought by the world's email security leader,
for our APT detection platform! In today's big data, cloud-domanted
tech world, this is defintely going to help us both in terms of
expanding our sales reach, and in developing our cloud-based
technologies!

Van Cheng said...

Here when serving customers, we see so many challenges that they face.
Their challenges become our challenges. It's a great feeling every time,
seeing how our people work together and putting their hearts into what
they do, and time after time we solve difficult situations for our
customers. And we're rewarded by learning our customers' appreciation of
what we do. I'm really happy to learn that we'll be a part of
Proofpoint. I think it is proof of what we've achieved. And I'm so happy
to know that we'll be able to help a much broader range of businesses
in their fight against cyber threats! Let's keep up the momentum and
growth!

Helen Lu said...

Proofpoint's definitely going to become the #1 email security provider after they have our APT detection platform!

Paul Chen said...

I hope Armorize becomes one of the core technologies at Proofpoint. Let's rocks It!

Sam Chang said...

That's wonderful combination! Integrating Armorize's Anti-APT technology into Proofpoint's email security platform will provide the best anti-API solution for the customers!

Claire Chang said...

Proofpoint + Armorize is really a good decision. We love it and we'll continue to work very hard on all fronts!

Mandy Chen said...

This is an amazing acquisition and I'm so proud of Armorize! Our team is strong and our work is of the highest quality. In this cyber age full of next generation threats, it's our chance to show the world what we can do, and create a brilliant legacy that will make us all very proud!

Allan Ku said...

This is an amazing match: Email security leader Proofpoint + Next generation threat defense innovator Armorize. Beautiful combo, thumbs up!!

Mark Tu said...

Armorize is really a strong team. With Proofpoint's acquisition, we'll be able to focus even more on our APT-detection technology. This will really help us build even stronger products for our customers!

Robinson said...

Proofpoint + Armorize is a perfect combination! With the expanded platforms we'll be innovating better technologies, scanning a much wider spectrum of threats, and reaching much more users than before, it's a new page in Armorize history!

Ken Yeh said...

As a part of Armorize, I am very pleased to see this move by Proofpoint. It's awesome that what we've developed here will soon have a much larger impact!

Jason Yang said...

I've not been so excited in my past 20 years of working. I have high expectations for what these two excellent companies can do together!!

Roger Wang said...

We've accomplished a lot in our APT detection technology. I'm sure our integration into Proofpoint will introduce lots of inspiration, and will enable us to develop even better products!

Vivian Chang said...

Wow
it couldn't get better! This is a new and exciting chapter for
Armorize! Let's rock on!

Judy Wang said...

What a surprise, we've been bought by the world's email security leader,
for our APT detection platform! In today's big data, cloud-domanted
tech world, this is defintely going to help us both in terms of
expanding our sales reach, and in developing our cloud-based
technologies!

Tina Shiu said...

At Armorize today, I can feel an extremely strong culture of not being afraid of anything, of keep on charging forward, of relentlessly innovating and overcoming challenges. I'm sure this marriage will allow both Armorize and Proofpoint to shine like never before!

Judy Wang said...

What a surprise, we've been bought by the world's email security leader,
for our APT detection platform! In today's big data, cloud-domanted
tech world, this is defintely going to help us both in terms of
expanding our sales reach, and in developing our cloud-based
technologies!

Joanna Chang said...

To be able to be part of such a strong team, to work with everyone so
closely, and to learn every day...Armorize is one of the best things
that happened to me in my life. Now, we will soon be a part of
Proofpoint and we'll be helping businesses worldwide to fight against
advanced threats. This is a perfect combination and I really look
forward to working with them as a team!

Anita Yang said...

Taiwan should be proud of Armorize! I think
Proofpoint made a brilliant decision, and together we'll become a shining star
in the world's fight against APT. For Armorize, this is our first homerun, and
there will be many more to come!

Judy Wang said...

What a surprise, we've been bought by the world's email security leader,
for our APT detection platform! In today's big data, cloud-domanted
tech world, this is defintely going to help us both in terms of
expanding our sales reach, and in developing our cloud-based
technologies!

Luanne Lu said...

Wooo!! This is a super strong cast, Proofpoint + Armorize!! As a part of
the team I'm so happy with this cast. We're going to make our customers
so happy and we're going to help them overcome their most difficult
security challenges!

Judy Wang said...

What a surprise, we've been bought by the world's email security leader,
for our APT detection platform! In today's big data, cloud-domanted
tech world, this is defintely going to help us both in terms of
expanding our sales reach, and in developing our cloud-based
technologies!

Judy Wang said...

What a surprise, we've been bought by the world's email security leader,
for our APT detection platform! In today's big data, cloud-domanted
tech world, this is defintely going to help us both in terms of
expanding our sales reach, and in developing our cloud-based
technologies!

David Knight said...

Welcome to the Proofpoint team!

I couldn't be more excited to have such a dedicated and talented team join Proofpoint. I am very proud of what our teams have already accomplished as partners and I am confidant we will accomplish many great things together as a team.

I would like to personally thank Wayne and Matt for their leadership in helping make this combination happen and am honored to have them join my leadership team.


I look forward to working with all of you once the deal officially closes.



David Knight
EVP/GM Information Security Products
Proofpoint

Jordan Forssman said...

It's an honor and a privilege to be joining the talented team at Proofpoint! Armorize has grown up through the years and faced a wealth of challenges, each providing its own lesson. The current team at Armorize has the experience and dedication that will add great value to Proofpoint's customers. Many thanks to all the colleagues for helping make this happen.

Wayne Huang said...

Thank you David, it was your vision that brought us together. We truly admire you and your team, and we look forward to completing the integration!

Matt Huang said...

It's been a wonderful journey for everyone at Armorize, and I can't be more excited for the road to come. A BIG thank you to all of our colleagues and the colleagues at Proofpoint for making this happen. This is going to be Awesome!!

Martin Chen said...

Hi David,
Nice to meet you! I'm Martin, product manager of CodeSecure and HackAlert. It's my pleasure to work with the new family. I believe we'll have powerful impact to the market with our series of IS products. Thanks for your vision and actions. Cheers!

linehanjt said...

Congratulations from a former Armorize employee. John Linehan

marcinx said...

Grats.

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